Captivating, Creative Content is the mindset behind everything I publish, produce, write and speak. That's the only mindset that matters in the business of communications. I have to make sure that the message not only gets out but resonates. I need you to think and feel as though you said it yourself. Not something you read but something you know. It will not be "My Thoughts Exactly!" if it doesn't resonate with you then it may not resonate with the person you're giving it to.